You’ll see from what keywords did you get the most clicks in Google Images. That’s why you need to add alt text to every informative image on your website. It uses a machine learning algorithm called Google RankBrain that inspects various searches and learns to satisfy the search intent behind each query.
When looking at this URL, you know the page’s context and what to expect from it. So, as you can see, optimizing your URL is fundamental to helping search engines and users understand the relevancy of your page. However, search engines have advanced far enough to understand how to rank pages based on how users engage with the content.
Click & Optimize
Meta tags are snippets of text, formatted as HTML code, that describe the content of a webpage. Social media platforms also leverage this meta information when serving content to their users. Google needs assistance in understanding the content of your images. When your images have clear titles and descriptions, they can rank for relevant keywords in Google Image Search. A good site structure helps Google (and users) understand your site and navigate your content.
Google PageSpeed Insights
- On-page search engine optimization is super important if you want to rank high in the SERPs.
- It has to be descriptive, up to 200 characters, and unique for each page.
- Having fresh, up-to-date content can help you improve your rankings.
- You should also make sure that your CTAs, products, services and offers are above the main drop-off point.
If you’re struggling or just want a fast solution, give our free AI title tag generator and meta description generator a shot. Tell the tools what your page is about and your desired writing tone and they’ll generate a few options. Outbound high-quality links can help search engines determine the overall value of your content. The best part is that you have complete control of your internal links.
You don’t have to manually review all existing and new content to identify opportunities for internal linking. Incorporating SEO Anomaly multimedia elements such as images, videos, infographics, gifs, and slideshows can enhance user engagement. Multimedia makes your content visually appealing and provides additional context and information.
The main purpose of auditing your title tags is to ensure that they inform the audience (and search engines) what they can expect to find on your web page. They’re essentially a precursor for the main content on your site. On-page SEO refers to the elements on a page of your website that you can optimize to improve its search rankings. When you work on on-page optimization for each of these elements, you make it easier for search engines to crawl and understand your page.
This is why you want to drop your keyword somewhere in the first 100 words or so. First, Shai created a bunch of brand new websites just for these experiments. These were fresh domain names that had never been registered before. Well, those stock images could be hurting your SEO (or at least they might not be helping it a whole lot). In this chapter I’ll show you how to make sure that your SEO content checks all of these boxes. Semrush also offers a suite of other tools that make it the all-in-one companion for on-page SEO.
Adding it to relevant pages can boost visibility and drive more traffic. Regularly reviewing and updating your content ensures it stays accurate and valuable. Add new insights, refresh outdated information, and optimize for current search trends. This practice shows users and search engines that your site is active and reliable. Content that answers your audience’s questions makes your website a trusted source. This signals to search engines that your content is relevant and engaging.
If you cannot have a keyword at the beginning, it’s not the end of the world. On-page SEO is important because it gives search engines several signals to help them understand your content. Barbora works for SEO tool Spotibo as a search engine specialist and marketer, trying to help users to make on-page web analysis easier and faster.
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